Eveline van de Griend started with the Art for Gold project in South Africa to raise awareness for the importance of Freedom. She makes personal portraits in return for gold. The gold is now coming from participants from all over the world who warmly support this project.

Freedom Day

The collected gold is melted and made into one very special art piece that will be donated to one of the leading art museums of South Africa, the South African National Gallery in Cape Town on Freedom Day,  South Africa is celebrating already 20 years of freedom and remembering all the people that made Freedom around the world possible like Nelson Mandela, Desmond Tutu, Kofi Annan, Wangari Maathai, Frederick Douglass, Abraham Lincoln, Marcus Garvey, Martin Luther King Jr., Malcolm X, Rosa Parks, Benazir Bhutto and many many more . They cared about our Freedom and equal rights and so should we!

1% pure goodness

To finance the Art for Gold project Van de Griend designed a ring where two fingers are joined together as one, with the text ‘1% pure goodness’ engraved in mirrored writing. The ring can be used as a seal ring: when pressed into a soft surface the text ‘1%pure goodness’ will appear. The concept of the ring combines History with the present, in a modern way and underlines our involvement and responsibility towards each other.

A symbol of Freedom, to show you care

The  ‘1% pure goodness’ rings can be bought in our online shop and at museum stores throughout the Netherlands. The rings are made as a symbol of Freedom, to wear and to show you care about our future and haven’t forgotten the past.

If you wish to participate and exchange your Gold for Art go to exchange.

Art for Gold visually underlines the importance of freedom for us all.


Eveline van de Griend Berlin, September 2012

About the artist and founder
of Art for Gold

Eveline van de Griend was born in The Netherlands and raised in Africa, England and Russia. She graduated from  the Royal Art Academy in The Netherlands and currently lives and works in Berlin, Germany  and ‘s-Hertogenbosch, The Netherlands. Van de Griend participated in many international shows and museum exhibitions and received grants from various organizations as Mondriaan Fund, BKKC and Dutch Foundation for Literature. She received scholarships to South Africa, America, Italy, France and Germany.

Van de Griend  has lived with the concept of contrast, cultural differences, and the confrontation between the sexes from an early age on. In her work she aims to deceive reality by joining contradictions, to use as a starting point for contemplation.

More about the artist on